Building Fan Loyalty & Retention

On 13th March, FIFA Digital Skills will host a new virtual session on "Fan Loyalty and Retention with Genius Sports".

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In this insightful discussion, we will delve into the tactics for engaging fans year-round, including how clubs, football associations, and other sports organisations leverage emotional connections to enhance digital interactions and create personalised experiences. We will also share insights into the competitive advantage of owned and operated platforms and the emotional bond between fans and national teams.

Building Fan Loyalty and Retention

March 13th, 13.30-14.30 UTC (GMT)

Meet the Speakers

Judd Goldstein

Head of Sports Fan Engagement

Judd is a fan engagement specialist with a track record of success in the sports industry. Currently leading fan engagement at Genius Sports, he's worked with major organisations like FIFA, IOC, and MotoGP to drive digital and commercial success.

Ed Versen

Head of Client Strategy & Implementation

Ed is a digital professional with 15 years in sports and media, specialising in gamification to boost fan engagement and online community building.

Draft Agenda

  • The need for owned and operated platforms

  • Member Associations competitive advantage

  • Examples from clubs and other sports organisations

  • Examples from FIFA World Cup™

  • Personalised fan loyalty

  • Review and connect your digital touchpoints

Please note that at this moment, the FIFA Digital Skills programme is only available to participants from FIFA's 211 Member Associations. If interested in learning more about the session, feel free to contact us at digitalskills@fifa.org.

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