Champions of the Content Game: Master the Winning Steps to Tell Football Stories of Your Nation and Fans

On Thursday, March 30th, at 14:00 (UTC), we will be holding our next masterclass. Join us to discover the essentials of capturing content around live matches for leagues, events and training.

Wednesday, 15. March 2023
FIFA Digital Skills Content Session
Team analyst

Welcome to our exclusive masterclass, where you'll learn to become a champion in the content game by capturing and sharing the football stories of your nation and fans. This engaging and informative session, led by experienced instructors Oscar Sanchez and John Watts, aims to equip you with the knowledge and tools required to excel in this field.

Understanding the Importance of Capturing Content

Capturing content during live matches for leagues, events, and training is essential for many Member Associations. Although it may be a new venture for some, recognising the bigger picture and the benefits that come with capturing content is vital. In this masterclass, we'll delve into the significance of content capturing, its role in fan engagement, and how it ultimately enhances the sports experience for everyone involved.

The Masterclass Agenda: Winning Steps for Content Success

Our comprehensive masterclass will cover the following critical topics to help you become a champion in the content game:

  1. Identifying the type of asset (Men, Women, Youth, Friendly, etc.)

  2. Recognising the ideal channels and platforms for distribution

  3. Budget considerations and allocation

  4. Developing a storytelling philosophy

  5. Utilising the right technology and equipment

  6. Building a team of skilled individuals or collaborating with an agency or outside production company

Q&A and Networking Break

We highly value your input and questions. A dedicated 20-minute Q&A segment will provide attendees with the opportunity to seek clarifications from the instructors. This time will also serve as a networking break, allowing participants to connect with others in the industry and exchange ideas.

Embark on Your Content Capturing Journey Today. For more information contact us at

Don't miss the chance to be a part of this enlightening masterclass and take the first step towards mastering the art of content capturing for sports events. With a blend of theory and practical examples, this session promises to be both informative and engaging. Register now to secure your spot and become a true champion of the content game!

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