FIFA and Roblox announce landmark partnership as FIFA World officially launches
Football’s world governing body and the leading metaverse platform – which has more than 50 million daily active users – have agreed to a multi-year partnership
The collaboration also sees the launch of FIFA World - an immersive virtual gaming environment on Roblox ahead of the upcoming FIFA World Cup™ in Qatar
Agreement is part of FIFA’s commitment to developing new and diverse interactive football experiences for fans
FIFA and Roblox (NYSE: RBLX) today announced a new ground-breaking partnership that will offer the Roblox community, as well football fans around the world, free-to-play access to FIFA World - a virtual environment that celebrates the power of football and the rich history of its pinnacle events.
As part of its commitment to developing new football gaming titles for fans, FIFA will work with Roblox to create an exciting new online immersive experience for all football fans to hang out in social spaces, earn rewards and collect exclusive virtual items through various skill games and multiple collectors’ challenges.
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