FIFA Digital Skills Community Engages with TikTok in Successful Live Session

The session attracted 168 registered participants from 70 Member Associations worldwide, with 100% of attendees expressing satisfaction and finding the content highly relevant.

Arthur Guisasola emphasized TikTok’s unique position in the tech and entertainment landscape. He also shared best practices for engaging audiences, native sport formats on TikTok, and tools for content creation, while addressing safety and moderation features. The interactive Q&A allowed participants to dive deeper into their digital strategies.

According to insights from the session, 55% of participants use TikTok primarily to engage with younger or new fans, while 45% focus on increasing event viewership and building communities. Additionally, it was encouraging to note that 84% of Member Associations are already active on TikTok, with the remaining 16% planning to join soon.

Feedback from participants was highly positive. Ibrahim Kamara from Sierra Leone said, "It was very insightful in helping us grow our account," while Yussuf Mossi from Burundi added, "I gained valuable knowledge on how to use this platform."

This session highlighted the value of platforms like TikTok in connecting with fans and enhancing visibility. FIFA Digital Skills looks forward to hosting more sessions to support its Member Associations in their digital journey.