FIFA holds ground-breaking workshop for African MAs on digital content creation

As part of its commitment to keep its member associations at the forefront of the digital sports world and equip them with the necessary skills and knowledge for effective global engagement, FIFA has held a ground-breaking workshop in Kigali, Rwanda, which focused on the creation of digital content. Participants described the event as an eye opener that would help them understand their audience and get the most out of the various digital platforms.