Upcoming FIFA Digital Skills Live Event: Unlock Revenues & Build Communities Through Fan-Centric Campaigns

We are particularly grateful to Iulia Niculae-Cuciurean, the Head of Marketing at the Romanian Football Federation (FRF), for making time to lead this session. Iulia will share her expertise by showcasing successful case studies, including creative kit launches and the FRF’s exceptional approach to understanding and serving fans in every campaign and communication. These real-world examples will offer participants practical strategies for driving revenue and fostering strong community engagement through innovative, fan-focused marketing.

With 18 years of experience in marketing and communications, Iulia currently manages over 60 sports brands and 23 commercial partnerships for the FRF. Her outstanding work has earned her prestigious UEFA awards, including the KISS Marketing Award and UEFA Grow Award. In addition to her role at the FRF, she is actively involved in NGOs and serves as the Global Young Professional Vice President for the International Advertising Association (IAA).

This exclusive live session will take place on October 24th, from 13.00-14.00 UTC (GMT). Interpretation services will be available in French, and other languages upon request. Attendees will gain exclusive access to insights not available afterwards, as key portions will not be recorded. This is a unique opportunity for the FIFA Digital Skills community to learn from one of the industry’s leading figures.

We are thankful to Iulia for dedicating her time and expertise to this event, and we encourage everyone in the FIFA Digital Skills community to take part in this exciting opportunity to elevate their sports marketing strategies.